You might have realised it all a long, but we only came to terms not long ago – the first part of our surname equals the german word for straw- namely “Stroh”. Therefore the word image icon combined is a genius solution for every marketing expert and as marketing truly is an important factor for your business we tried to instantly apply the new idea. The “face” of a winery is clearly the bottle tag. Thousands of times are our bottles places on the tables of customers and many winelovers look at them. As a result: the “Stroh” has to be on our tag. For application of this project we hired Volkmar Pötsch, a great brand developer, who already was part of developing our first label 20 years ago. And it was no other than him who gave the idea about the straw in our name.
After month long work and a various number of meeting a great new “face” of our winery has been created. A label with golden straw and our golden logo, which reflects our ideas of quality perfectly. Our strong connection to nature and the moon is emphasized through the use of straw and smooth paper. Even the lettering has undergone a slight facelift. All in all, we managed to ideally combine tradition and modern impacts and realized that it was time to take a new path….
You will be delighted as well .. we would appreciate your feedback.